In 2020, the year of the Coronavirus, the world saw a monumental shift in our global lifestyle, and despite the huge vaccination roll-out commencing, the effects of the pandemic on our economy and society will persist throughout 2021. As a result of the societal changes caused by the pandemic, businesses have had to adapt rapidly to mirror the emergence and evolution of new cultures.

Lots of businesses want to raise funds – very few are actually successful. This is because the job of fundraising is poorly understood. Before you start on the fundraising journey the most important step is to identify whether you need equity or debt – or a combination.